Whilst many of us can’t wait for some summer heat (especially with the the current weather in the UK) and delight in soaking up those sunshine rays, we have also seen demand for cooler destinations this summer. From activity packed adventures in Iceland, to sparkling fjords in the midnight sun to hiking the alpine peaks, here are some of our absolute favourites we think you will love too…
NORWAY
Average temperature in July: 18 degrees
With the midnight sun, Norway is all about maximising the long summer days! And there is nowhere better to enjoy it than in the great outdoors. From cruising the glittering fjords and island hopping along the Helgeland coast (more than 1,100 fjords stretching along between Oslo and Kirkenes), discovering quiet fjord-side villages with gentle swimming and boating to hiking the trails of Jotunheimen where glaciers gleam in the sunlight, Norway is the purest form of paradise. What about kayaking, hiking or fishing in the middle of the night, wild swimming in warm lakes or a spot of culture in Oslo with exceptional outdoor artworks, rooftop concerts and fjord-life a la Med, but without the heat.
ICELAND
Average temperature in July: Between 10-15 degrees
A land of fire and ice, Iceland’s mild temperatures during the summer months are perfect for intrepid adventurers. Take advantage of the long days; exploring stunning glaciers, SUP-ing up forgotten fjords, discovering rugged canyons and crashing waterfalls, hiking across lava fields to dormant volcanoes, surfing empty waves, water rafting along raging rivers and horse riding unbelievable landscapes. And for more gentle days, there are geothermal waters to rejuvenate in and some of the best whale watching. Be warned, the Golden Circle and South Coast can be busy during the summer – but don’t worry, we are here to help you get off the beaten track.
SCOTLAND
Average temperature in July: 18 degrees
Similar to its Scandinavian counterparts, Scotland experiences exceptionally long days during the summer and this extended daylight is perfect for embarking on all sorts of adventures. For outdoor lovers there is everything from hiking and mountain biking in the Cairngorms National Park, exploring 10,000km of coastline by sea kayak, canoeing through stunning gorges or landing on isolated and white sugary beaches of the Hebrides. While the archipelago of The Orkney Islands is otherworldly in culture and landscape, not to mention incredible wildlife. And as for Edinburgh, this city bustles with life during the world famous and roaringly successful Edinburgh Fringe Festival in August.
SOUTH AFRICA
Average temperature in July: 18 degrees
July marks the beginning of the whale watching season along the Western Cape; Hermanus or Plettenberg Bay both brilliant choices for laid back beach living and the opportunity to catch a glimpse of Humpback and Southern Right Whales. Walking boots on you will love the windswept wild and rugged beach and coastal walks, while the cool temperatures in Cape Town allow an exceptional city break discovering its trendy contemporary art scene to sophisticated eateries. Head north and east of the country and you can enjoy warmer temperatures up to 27 degrees – also one of the best times for thrilling game viewing opportunities with animals congregating around watering holes.
CHAMONIX, FRANCE
Average temperature in July: 21 degrees
The Alps makes an incredible summer holiday destination and a great alternative to the crowded beaches. Nowhere is more invigorating for the soul than bright, cloudless days and fresh alpine air. Stunningly beautiful and peaceful for those wanting to get off the beaten track with gentle hiking across alpine meadows bursting into flower (alpine roses are our favourites), verdant valleys with cascading waterfalls and awe inspiring views of the iconic Mont Blanc. For adrenaline junkies theres no shortage of adventure sports from white water rafting down the Arve, canyoning, paragliding, rock climbing, mountain biking or horse riding, and the list goes on.
DOLOMITES, ITALY
Average temperature in July: 20 degrees
Nestled in the heart of the Italian Alps this mountain range is definitely not just for skiing. A UNESCO World Heritage site steeped in history and culture, this region is a heady cocktail of influences from Austria, Italy and the Ladin people, and overwhelmingly beautiful in the summer. From hiking and trekking the vast network of trails criss-crossing alpine meadows, up rugged peaks and past cascading waterfalls, to adrenaline-pumping mountain biking there is much to do. Tempting little restaurants dot the sky line offering Italian delicacies and refreshing (well deserved) beer while fairytale towns and hamlets along the way offer glimpses into the rich history and traditions of the Dolomites.
PORTUGUESE COASTLINE
Average temperature in July: 29 degrees
Although still hot, the Portuguese coastline is well known for its cooling Atlantic breeze and its encyclopaedic list of watersports. Dipping in the sea really is the best way to escape the heat. July and August are the best months for surfing, windsurfing and kiteboarding too with surf schools popping up all along the coast, aimed at both young and old. The unique wetland and labyrinth of canals, islands, marshes and barrier islands, stretching 60kms along the Algarve coast is also a fascinating distraction from the beach heat. Treasured deserted islands, trimmed with white-sand beaches and surrounded by crystal clear waters dot along this coastline and are only accessible by boat.
NORTH FRANCE
Average temperature in July: 22 degrees
While Paris will be drawing in the crowds this summer, and the South of France will attract its usual glitz and glamour, Northern France is the place you want to be this year. Here it is all about French country living and the slow lane where you can while away the day lazily by the pools, enjoy shaded corners of immaculate gardens whilst sipping on delicious iced cool drinks. And of course, the coast is within driving distance… if you dare tear yourself away from sheer tranquillity.